Oral Care Becoming Fashionable As Sector Rebrands To Join Beauty Trends

The Guardian (UK)  (4/26, Cochrane) says “looking after your teeth is becoming fashionable,” explaining that teeth – and products and treatments to care for them – are “now part of the self-care beauty boom.” The sector is even rebranding as “oralcare” in some markets. Jacqueline Kilikita, beauty editor of Refinery29, says, “Oralcare is now up there with luxury beauty such as skincare, haircare and makeup.”